Twitter Changes Logo; Issues New Policies On Use
Twitter has modified its logo, giving the blue bird a simpler look. With this new logo, it is ceasing its use of other logos like the one with the Twitter name, and another with the lowercase T. According to Twitter, they have reached the point where the blue bird is already associated with the company and needs no text to go with it to be recognized.
Twitter cites as its inspiration for the logo their love of geometric shapes and ornithology. The bird figure was created from an image of three circles that overlap. This signifies the connections and intersections in the lives of Twitter users. The bird as a symbol likewise represents hope, freedom, ample perspectives, and getting along with others.
Along with the unveiling of its new logo, Twitter published a new set of rules for using the Twitter name and its logo in merchandise, domains, apps, and self-promotion. The rules are specific and strict. They furthermore come with a warning that non-compliance with them would mean a chat with Twitter’s legal team.
Stated in the rules is Twitter’s prohibition to modify the new logo, which it makes available for download from the Twitter website. When using the logo, Twitter urges that people give buffer space of at least 150% around the bird and ascertain that it faces right instead of left. On the other hand, it does not approve of animating the logo, changing its color, or duplicating it. Adding text and speech bubbles are forbidden, as well. Perhaps more importantly, the company also now discourages the use of older Twitter logos or those created by Twitter fans.
Twitter issued these guidelines in order to curb the use of their brand in a number of Twitter-inspired graphic designs, apps, and websites. These images, in Twitter’s view, give the impression that the company is endorsing these websites, merchandise, or apps, when they are really not.