SEO Friendly Way of Linking to Search Page
Are you looking for ways to increase your page views as well as to decrease your bounce rate that you are seeing from your Google Analytics ? ( The lower the bounce rate the better ). Well I have experimented this technique for a while and it seems to be working for my site.
Actually my goal is to link to a page where my visitor could see the topics that relates to a keywords in my post. There are lots of possible ways to do it.
Some might install a related post plugin , and some might merge a search box inside the post, and some might link to a tag page or Category Page but as for my experiments the best result is to use a link to a search page .
Search page could be made in different ways such as linking to a Google Search results , which I believe is not adding juice in your blog. Although it has a high chance of showing Google AdSense Ads on the search results, Sometime no ads is showing Up. ( example : SEO Tips ) , thru the example you are linking to a Google Search results page.
How about doing the same thing but directing it to your own site and make sure that there are Google Adsense Ads that will show up , You may use the search function of WordPress as follows : http://techathand.net/?s=seo+tips ( Example : SEO Tips ) but did you know that there is a better way of linking to your search page without using ” ?s=seo+tips ” which is not good for SEO because of those ” ?= ” string. So here we are WordPress user could use this SEO Friendly Search syntax :
http://domain-name.com/search/keywords ( example : SEO Tips ) Check the URL upon pressing the links.
Standard search page in WordPress will not show Google AdSense Ads , you have to alter the search.php to include Google Adsense. I think it could be a subject of another blog post on how to alter search.php.
This is better than linking to tag page or category page , since you don’t have to worry on putting tag to a certain post with a particular keywords.Using search function of WordPress, You can easily link to any keywords and let the search function look for the database.
But of course Direct Internal Linking is also beneficial to your blog as well as your visitors.