Yahoo to Let Users Opt Out of Targeted Ads

You are invited to have my FREE RSS Feeds or you may Subscribe to me via emailfor latest information in this website.

Yahoo Inc. said Friday that it would allow consumers to opt out of targeted advertising on Yahoo.com amid increasing congressional scrutiny about consumer privacy on the Web. More info here & here

So why is this important to publishers.?

Publishers earns some money thru Clicks from Advertisers that is shown in their site. Whenever Yahoo will Opt out the Targeted Ads it will only means that those ads will not be shown.

Sites such as Yahoo collect information as you browse the Internet, such as what websites you visit, what types of things you are searching for and what ads you click. They use that information to deliver ads somewhat relevant to your interests. Someone who visits many car websites, for instance, would receive ads about cars rather than about plants or diapers. [ source ]

and I believed that when Yahoo says

"The advertising model has made Internet content and services available to millions of people in the United States and around the world — for free," the company said in the letter. [ Source ]

They are right , Yahoo’s provided information is a Business, And it is only thru Advertisers that they can earn from. Yahoo’s e-mail system has been in existence for a long time. And what do you think that keep them on running? It is of course the advertisers, To those creating them problem about that privacy thing, I would suggest them not to use Internet at all if they don’t want their searches to be track, Why don’t they go to the National Library and stop using Internet. But would it be possible

I just hope that Google will not also use this feature. And I am afraid to see opt out also on our Google AdSense That will only means less Click and Less earnings and that will be a nightmare for AdSense dollar earner.

About the author

Dexter Panganiban : Dexter is a techie person that also blogs at his Personal Blog " Dexter Panganiban Site ", He is a Mechanical Engineer by Profession. He loves Search Engine Optimization and Making Money Online

Interesting Comments

Check my Blogging Tips and Experience

• Yahoo Shortcuts : Will it Boost my Blog ?
• Journalist Malu Fernandez vs Pinoy Blogger
• 10 Tips to Net Blogging & Marketing Correlated with Driving Your Car
• Co Blogger Father blogger Urgently Needs Help
• iBlog at CEL | Mini Blog Summit

My WordPress Tips and Tricks

• How to Set Up Akismet
• I Have Enabled the CommentLuv Plugin For This Site
• We Are Now Using WordPress version 2.9 “Carmen”
• How To Insert Links to Your RSS Feeds
• How To Make WordPress Custom Page Template

My SEO Tips and Tricks

• How Important is Google Webmaster Tools
• Category Label in Sidebar Important or Not ?
• Comparing Google Results from Different Data Center
• Does Your Post included in Google Supplemental Index
• WordPress Tips : How to Tweak Category Pages