Buzz Tracker Acquired by Yahoo

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Yahoo acquires blog tracking company BuzzTracker as announced at their site.

BuzzTracker tracks 110,000 content sources online — which include blogs and mainstream media — and uses an algorithm to sort them by importance, which the site then presents in various topical feeds

As per Market sources of news.techwhack.com they claim that Yahoo paid close to around USD 5 million for this deal.

I believe this is a good move from Yahoo so that they can expand their advertising business.

Yahoo is the competitor of Google. I Just wonder why Yahoo does not want to expand it’s advertising business and let blogger outside US use their Yahoo Advertising. Unlike Google who gives opportunity to blogger outside US thru Adsense.

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2 pingsLinks To This Post

Another Acquisition by Yahoo : Zimbra on September 18th, 2007 4:22 pm

[...] was in the news the other day regarding Buzz Tracker acquired by yahoo and now it is on the News that Yahoo buys e-mail software firm Zimbra another big deal by [...]
Yahoo Buzz Open to All Yahoo Users : Tech At Hand Dot Net | Philippines, Technology, SEO and Blogging on August 19th, 2008 4:57 am

[...] now open to all publishers and web sites. Yahoo Buzz started when Yahoo announced that they bought Buzz Tracker. Yahoo announced that any Yahoo user can now “buzz up” any content from any publisher [...]

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